Bajío is named after the places we love and the sources of life for many of our favorite fishing spots. Our name means “the shallows,” in Spanish, the place where life begins. The shallows represent the places that set many of us free. The areas where we spend the majority of our time, and the nurseries for many of the inshore and offshore gamefish we pursue.

And none of it would be there without the natural habitat these areas provide. They are the sanctuaries for the entire marine food web, and they’re the places we strive to protect for future generations of anglers. Our company’s mission is to protect the saltwater flats, so we’re involved with many of the conservation groups doing the research and building the science. That’s why we’ve supported Bonefish and Tarpon Trust since our inception.


Over the years, BTT has worked to conserve and restore bonefish, tarpon and permit fisheries through research, stewardship, education and advocacy. Our fearless founder Al Perkinson serves on the board of BTT as an advocate for our shared mission. BTT’s Mission is to conserve bonefish, tarpon and permit—the species, their habitats and the larger fisheries they comprise. BTT pursues this mission across the southeastern US, Gulf of Mexico, and Caribbean Sea through science-based conservation, education and advocacy.

Originally founded in 1997 by a handful of anglers worried about the bonefish populations in the Florida Keys, it took them a couple of years to fire up the 60 other founding members that formed Bonefish & Tarpon Unlimited. Starting with tagging studies designed to create a database, as funding for the organization grew, so did their credibility and the scope of their work.


Over time, BTU changed their name to BTT and broadened their geographic reach to conservation efforts in the Bahamas, Cuba, Belize and Mexico, and applied its science to protective policy and regulation advocacy in those areas. Lately, they’ve been focusing on water quality issues in those areas. To help fund those efforts for a limited time only, when you purchase a pair of Bajío sunglasses, 15% of your purchase will go towards BTT’s conservation efforts. And we’ll throw in a free bonefish trucker hat as well.

Simply use the promo code “BTT2024” in your cart from July 17-20, and you’ll get a free bonefish promo hat while contributing to the cause. Summer’s here and you’re already shopping for shades, so why not take advantage of this great way to support the shallow areas we love.

So double down for science, get some macking sunnies and a cool-ass hat, and help protect the places we love. It’s a win-win the Bajío way. Come join the tribe. All Bajío products are made from scratch; designed and assembled in New Smyrna Beach, FL by people who believe in their work and take quality personally.