Fish Like You Give A Damn

Because our mission is to protect the world's saltwater flats (Bajío's), every decision we make supports that quest. Sustainable business choices are key at each step along the way from design to packaging. Everything counts - from the materials we use to the vendors we choose - we are conscious and committed to finding and continuously improving our products to meet the highest performance standards while using the most sustainable rescues and best practices available.

Eco-Friendly shipping

Bajío relies on Eco Enclose for sustainable packaging including recycled, recyclable and naturally biodegradable packaging so we can stand behind how we ship in addition to what we ship. From the paper tape used to seal our packages to the packing material and boxes we use for shipping—every bit counts. 

Bajío shirts are also shipped in eco-friendly packaging. Most clothing companies ship shirts in plastic bags; some even claim these bags are biodegradable. However, once they degrade, they never completely dissolve but rather turn into microplastics which end up in our oceans where fish (and eventually humans) ingest them. Through Eco Enclose’s partner Vela, we sourced Glassine paper bags. With the appearance of wax paper, these bags feature printing with safe algae based ink and truly are 100% biodegradable—no microplastics.

As partners we both strive to be a sustainable and regenerative force for the environment.


Bajío is excited to work with Desserto, a plant-based producer in our own back yard that supplies cactus leather cases for our sunglasses. With the purpose of creating an alternative to animal leather, our partners in Mexico developed a vegan alternative to leather made with nopal (a type of cactus). This product is a renewable resource that offers sustainability, performance and aesthetics. 

After working in the furniture, automotive and fashion industries where pollution was a serious problem, co-founders Adrián López Velarde and Marte Cázarez wanted to reduce environmental impact, so they quit their jobs to start a company focused on developing cactus or nopal vegan leather. 

Desserto cactus leather is a highly sustainable plant-based material noted for its soft hand, great performance in a wide variety of applications, and for complying with the most rigorous quality and environmental standards. The aim is to offer cruelty-free, sustainable alternatives, without any toxic chemicals, phthalates and PVC. Cactus leather is partially biodegradable and has the technical specifications required by the fashion, leather goods, luxury packaging and furniture industries.

Sustainable Frame Factory

Our main frame factory in Italy started as a family operation in the 1960s known for fine Italian craftsmanship. By the early 80s our partner was the first eyewear factory to introduce revolutionary nylon frame material positioning the small family company as an innovative global provider of high quality eyewear. Today our factory is on the forefront of pioneering new technologies and innovative materials with a focus on eco-friendly products. 

Always looking for new materials and technologies that allow a reduction in environmental impact, they partner with suppliers like Bajío who share their values for development and testing in order to offer options for bio-based frames and sustainable lenses. 

The factory itself is doing its part to reduce environmental impacts by investing in full electric vehicles for transport, 100% LED lighting, solar panels, full electric injection equipment (vs. crude oil), tumbling processes with water recycling systems, free-cooling systems for molds, efficient heat/AC pumps, inverter compressed air systems, filtered drinking water and metal bottles for all employees.