WE ARE BAJíO

It's not enough to make the world's clearest sunglasses. We're growing a community, and making the world a better place along the way. We're Bajío. Located in New Smyrna Beach, Florida. Named for the flats (bajíos) that we love.

Join us. Fish more. See stuff.

Fish Like You Give A Damn

We put our money where we fish. Right back into the flats, shallows and nursuries to help keep them healthy and fishy for the next generation. From beach clean-ups, mangrove planting, reef resortation, oyster planting and community events. Bajío is there and committed to make the world a better place.

Lens Colors - do you have the right one?

All lenses in all of our frames are polarized, and they come with our blue light blocking LAPIS™ patent pending technology, blocking 95% of blue light.

Spot your fish and feel great too!

FRAMES THAT FIT EVERY FACE AND EVERY OCCASION

We wear our shades all day long and sometimes at night. Fit matters. We designed our collecitons with an option for every face size and shape. From extra large to small we have a frame that will fit you...and not only in size, in style as well. 

From fishy to fresh.

The Ultimate Prescription Lenses for Fishing

After rigorous water testing, we’re ready to release the world's first fishing-focused prescription lenses. A proprietary, customized solution for fishing. Customized for Bajío and designed for anglers. Introducing, Sea Zone.

See more. Catch more.

Readers

Introducing Bajío Reading Sunglasses. Created for anglers who love our radically clear lenses for fish spotting and have yet to dive into full prescription sunglasses, but could use a bit more power to focus on the finer details like tying on flies and untangling wind knots, Bajío Readers offer the best of both worlds.

Built to order. Fully customizable.