You should have seen us five years ago. Our building was half the size, we packed orders in our lobby, and a “company-wide” lunch ran us about $70. 

In 2021, we launched our brand at ICAST. We wheeled in our 16ft panga, and peddled our 12 frame catalog to anyone that would listen. Some 50 retailers gave us a shot. 

Fast forward to 2026, we just took home the Best of Eyewear award for the second year in a row. We’ve opened thousands of retailer doors, tripled our frame offering, and hired too many people to fit the bus out front anymore. Sad but true.

We owe our success to our customers, employees, pros, and super fans, but we couldn’t have gotten here without the frames below. We want you to meet them before the next e-blast goes out.