holiday gift guide

Anglers are notoriously hard to shop for. Your pops might only throw one lure, regardless of how effective it is or how far he can’t cast it. So, we’re here to give you some lay-up gift ideas. Some easy ones for the stickler you share a table with every December.

Got a Mr. Serious in the group? He’s the moderator of your local fishing forum and admin of your surfcasting Facebook group. He’ll delete profanity and hates YouTubers! Secretly, he's also pretty dialed on the bite, just don’t let him know you think that.

Know a guy with a deleted diesel? He drinks big gulps, and can throw a cinder block further than a paper airplane. Big guy, big head, he likes to catch big fish.

Slow boat, good vibes. If the Coast Guard boards you, you don't want them on board. This is the frame for the fun one, the one you won't take home to mamma, but won’t leave the dock without.

We’re talking Maybach Music with this one. Rolls-Royce on the beach, yacht master on the wrist, and probably a vann stall or some nonsense like that in the rocket launcher. You gotta be a dawg to rock these.

Got a friend that's dangerous, but also kind of dialed? “Don’t do it!” but you secretly know they could jump a few buses on an old KX. We’ve got the perfect frame for degenerates like this.

We named one of our collections after our social media guy. He has no idea where to fish, but looks the part, has the right boat, and messages the real guides on Instagram often. If you’re an aspiring fish catcher, these are for you.

The beach brings out the best in most people. Every family is different. One kid’s crying, the other’s trying to grab a shark, and mom is usually there, unfazed, reading 300 pages a day. We’ve got a frame for her, and we'll try our best to leave her alone.

99% of Gator fans did not in fact go to UF. But they like alligators, football, eating alligators, hunting alligators, and football. This is the official hat of Florida men! Buy it up.

We make shades for life on the water. The coolest people to live this life are almost always the surfers. We had to make a frame that looks cool, but functions like the rest of them. If you’ve got a frazzled friend getting barreled on a Tuesday, shop calda.

You know when you show your grandma a pic of you and a 30lb fish and she says, “That thing's almost the size of you.” This hat is for the guy who’s never heard that. The 250lber that makes big fish look small. These hats are an XL fit, so they’ll fit right in.

If they’ve got a shotgun, a rifle, and a Four Wheel Drive, this is the frame they’ll need to survive. We dipped our best-selling shades, Vega, in Mossy Oak Bottomland Camo.

Buy any pair of full-price Bajío sunglasses and get a free limited-edition Bajío beanie for a limited time. Once you add a pair of frames to your cart, choose between our Scorpion or Crab styles.

Got a Mr. Serious in the group? He’s the moderator of your local fishing forum and admin of your surfcasting Facebook group. He’ll delete profanity and hates YouTubers! Secretly, he's also pretty dialed on the bite, just don’t let him know you think that.

Know a guy with a deleted diesel? He drinks big gulps, and can throw a cinder block further than a paper airplane. Big guy, big head, he likes to catch big fish.

Slow boat, good vibes. If the Coast Guard boards you, you don't want them on board. This is the frame for the fun one, the one you won't take home to mamma, but won’t leave the dock without.

We’re talking Maybach Music with this one. Rolls-Royce on the beach, yacht master on the wrist, and probably a vann stall or some nonsense like that in the rocket launcher. You gotta be a dawg to rock these.

Got a friend that's dangerous, but also kind of dialed? “Don’t do it!” but you secretly know they could jump a few buses on an old KX. We’ve got the perfect frame for degenerates like this.

We named one of our collections after our social media guy. He has no idea where to fish, but looks the part, has the right boat, and messages the real guides on Instagram often. If you’re an aspiring fish catcher, these are for you.

The beach brings out the best in most people. Every family is different. One kid’s crying, the other’s trying to grab a shark, and mom is usually there, unfazed, reading 300 pages a day. We’ve got a frame for her, and we'll try our best to leave her alone.

99% of Gator fans did not in fact go to UF. But they like alligators, football, eating alligators, hunting alligators, and football. This is the official hat of Florida men! Buy it up.

We make shades for life on the water. The coolest people to live this life are almost always the surfers. We had to make a frame that looks cool, but functions like the rest of them. If you’ve got a frazzled friend getting barreled on a Tuesday, shop calda.

You know when you show your grandma a pic of you and a 30lb fish and she says, “That thing's almost the size of you.” This hat is for the guy who’s never heard that. The 250lber that makes big fish look small. These hats are an XL fit, so they’ll fit right in.

If they’ve got a shotgun, a rifle, and a Four Wheel Drive, this is the frame they’ll need to survive. We dipped our best-selling shades, Vega, in Mossy Oak Bottomland Camo.

Buy any pair of full-price Bajío sunglasses and get a free limited-edition Bajío beanie for a limited time. Once you add a pair of frames to your cart, choose between our Scorpion or Crab styles.