You’ll see baits hanging on the wall at the tackle shop you might want to mock. Ducks, turtles, rats, and bats. Bass eat them all, they don’t care. If it swims, flies, or crawls its way to them they’ll eat it with their massive hinged jaws. Put that big mouth on your head with this one.

Anglers of the north are tired of seeing tarpon, snook, and redfish make the merch collection. Their ultimate game fish is undervalued and would probably put a redfish in the air if it found one amidst blitz. These fierce feeders are no joke, they’re long overdue for some Bajío love.

The cord on the brim could be snapped by the fish on the front. With the most violent head shake known to man, the silver king is a fish chased by many, and tamed by none. Slap on this hat and hide your tears behind the bill, these fish will break your line and your heart.

Kids think they’re cool, anglers know they’re worth their weight in gold. Sea mullet, sheepshead, pompano, and drum have trouble refusing one of these little critters. They hide in the surf but sometimes slip off the edge and into the trough. That is usually the last thing they do…

The world record has stood for 9 decades. A bass that was as long as its girth (32 and 28, respectively). A bigger fish was landed in 2006, but it was fowl hooked, so the original record remains. Can you beat it with this on your head?

The fastest growing fish in the sea. Lazy days offshore often turn from blue to green. When you see a flash along a line of grass you're in for a long session of cast and catch. They’re our favorite thing to find on the rip, and second to none on a toasted bun. 

Ever been rattled by a redfish? No two are the same. In Mosquito Lagoon, they’ll spook at a pin drop. In the outer banks, bulls feed through 6 ft waves. In the interior marshes of Louisiana, they’ll eat a dollar bill. We challenge you to come tight with every one you come across.

We put a grander on a hat. Known for their size and speed, Black Marlin are one of the largest bony fish in the world and commonly grow to over 1,000 pounds. They begin their lives smaller than the patch on this hat, and end up big enough to eat the machine we make them with…

You don’t grow a hinged jaw being an idiot, and few fish make it to true trophy size. When you see that sharp turn up you know you’ve got a good one. We put a lifetime brown on a hat, and we hope you catch one with it on.

These fish dominate lakes, rivers, reservoirs, and flooded fields. They thrive where others can’t. They torment frogs, bugs, and baitfish around the world. In their domain, they are killers, from the surface of the water and down into the muck. They have large mouths for a reason…

This fish needs no introduction. They're the reason you inshore guys keep a spool of 80lb on the boat. They have wrecked more days than made, blasting about anything you can throw but only when the conditions are right. True legends of the shallows.